Wendy's

Wendy's x DJ Khaled

  • Campaign
  • 2D Animation
Overview

For this project, we had to ask ourselves one question… What would happen if the world of Wendy’s collided with iconic music producer DJ Khaled at the Daytona 500? Well, here's your answer!

Developing a vibrant, bold and fun series of looping animated films, we filled the screens of the Wendy’s x DJ Khaled drive-thru immersive experience, which took place as a pop-up attraction at this year’s Daytona 500, the first race of the NASCAR Cup series. Attendees could hop on a golf cart and speed through a tunnel of psychedelic visuals, immersing themselves while munching on a BIGGIE BAG burger. 

Honing in on some of DJ Khaled’s favourite pastimes–golf and hip-hop–we created nine mind-bending animations… DJ Khaled riding a giant golden key in a zero gravity field of Wendy’s burgers.. A trippy mini golf course with liquid rainbows and flamingos… Underground trophy rooms to the glory of square patties and exuberant hip-hop producers… Pools of golden burgers and golden golf balls… Psychedelic Wendy’s infused kaleidoscopes… and much more! 

No need for thanks; we’re just doing our jobs! 

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Credits

  • Managing Director / Executive Producer
    • Dotti Sinnott
  • Executive Producer
    • Tan Jones
  • Creative Director
    • Charles Bigeast
  • Head of Production
    • Heidi Stephenson
  • Talent Director
    • Henry Purrington
  • Art Director
    • Mathieu Durand
  • Producer
    • Jade Jordan
  • Production Coordinator
    • Dani Bordelon
    • Alex Young
  • Resource Manager
    • Beatriz Rodrigues
  • 2D Animation Leads
    • Thomas Eide
    • Stephanie Mercier
  • Designers
    • Johnny Cardoso
    • Nick Stoney
    • Dan Burgess
    • Jo Baaklini
    • Wren Wright
    • Cendan Claiborne
    • João Lavieri
  • 2D Animation
    • Thomas Eide
    • Tim Whiting
    • Ian Chan
    • Wren Wright
    • Mylène Cagnoli
    • Jennifer Belobi
    • Rohit Kelkar
    • Henrik Soenniksen
    • Suejee Lee
    • Johnny Cardoso
  • Motion Graphics
    • Laurence Parsons
    • John Taylor
    • Mathieu Dellabe
    • Mathieu Durrand
    • Jo Baaklini
    • Yael Bloom
    • Ian Pinder
    • Marco Grandinetti
  • 3D Animation
    • Jo Baaklini
    • Marco Grandinetti
  • Comp
    • Laurence Parsons
    • John Taylor
    • Yael Bloom
  • Live Action Footage
    • We Are Far Out

DESIGN

DEVELOPMENT