Peanut butter has always been the unsung hero of the snack cupboard. Working with our pals at BBH USA on 'That Jif'ing Good', we set out to give it the spotlight it deserves, and to inspire a whole new era of JIF snacking while we were at it.

So we went full blockbuster. Every snack pairing got its own close-up, shot on mechanical camera rigs in hyper-saturated colour and punctuated with big, bold animated typography.

On audio, Take Your Medicine brought JIF's take on "O Fortuna" to life with a 60-piece orchestra and 24-piece choir, giving it all the drama of the original and dedicating every note to peanut butter. The film moves in lockstep with the score, cutting one layer deeper into JIF's world with every repetition.

Completely, gloriously nuts.