CAMP
Doodles x CAMP
Overview
A match made in rainbow heaven! Doodles and CAMP have partnered to create a unique hybrid immersive experience, merging digital and in-person play for all ages.
As Doodles’ in-house agency, we directed the creative approach of the physical experience, installing discoverable animated features throughout the space. We also delivered exclusive digital assets for the Doodles ‘Stoodio’ - an online hub where users can customise their very own Doodles avatar - which makes up the core feature of the Doodles x Camp experience. Our goal was to inject the physical space with colourful and playful elements while working closely with Camp’s fabrication team and the Doodles digital product team to deliver a seamless and fun-filled experience for all participants.
Doodles x CAMP was the single largest opening in CAMP's history to date and currently sits beside IP like Mickey & Friends, Disney's Encanto, and Bluey. At its peak, the show was selling 2000 tickets weekly, securing its position as the second-highest performing attraction in the CAMP portfolio.
We knew combining storytelling with innovative digital technology was key to creating a memorable experience. So, upon entry, each attendee receives a “Doodad”: an RFID wristband that can be used to collect digital wearables for their avatar throughout the immersive scavenger hunt.
With actors leading the audience into the world of Doodles, our protagonist Hap, the somewhat clumsy yet brilliant inventor, and his trusty partner Mellow, set the scene.
Once inside the Doodleverse, there are several Golden Wolf-designed areas of interest to explore, each one an expansion on Doodles lore. Within each area, attendees can interact with an activity, ranging from arts & crafts to gaming. Each area also contains a unique digital collectable to find and activate. The players use check-in kiosks throughout to reveal their collection, styling their Doodles avatar with a custom outfit within the Stoodio, and, at the end of the experience, trading this in for a personal souvenir.
DEVELOPMENT
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Golden Wolf
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Managing Director / Executive Producer
- Dotti Sinnott
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Creative Director
- Sammy Moore
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Head of Production
- Heidi Stephenson
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Talent Director
- Henry Purrington
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Art Director
- Sammy Moore
- Dan Burgess
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Senior Producer
- Rebekah Ratiff
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Producer
- Clara Etcheverry
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Production Manager
- Lucy Caetano
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Production Assistants
- Dani Bordelon
- Abbie James
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Resource Coordinator
- Beatriz Rodrigues
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Storyboard
- James Horton
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3D Modeling
- Twisted Mountain Animation
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Designers
- Len Soto (Bapling)
- Philip Nordström
- Cendan Claiborne
- Mikhail Kalinin
- Nick Stoney
- Dan Burgess
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Rive Compositing Lead
- Alfie Bogush
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Motion Graphics
- Ross Plaskow
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2D Animation Lead
- Stephanie Mercier
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2D Animation
- Tim Whiting
- Ian Chan
- Martin R Hultman
- Henrik Soenniksen
- Rory Byrne
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2D Clean Up
- Pudoctopus Entertainment
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2D Compositing Lead
- John Wilkinson
- Ian Pinder
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Compositors
- Karl Fekete
- Craig Maxwell
- Yael Bloom
- John Taylor
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Sound & Music Design
- Take Your Medicine
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Doodles
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Live Experience
- Mackenzie Keast
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UI Design
- Logan Maddy
- Sam Hutch
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Product
- Remy Brommer
- Logan Maddy
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Engineering
- Noah Davis
- Lucas Robitaille
- Jay Ciruolo
- Aldo Marquez
- Javi Pozzi
- Andrii Lytvynov
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Fabrication
- FKB
- Bridgewater Studios
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CAMP
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Founder
- Ben Kaufman
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CEO
- Jenica Myszkowski
- Karen Cate
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Chief Creative Officer
- Kirk Larsen
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Senior Writer
- Avery Monsen
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Vice President Experience Design
- Arik Lubkin
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Junior Designer
- Maren Speyer
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Head of Production
- Greg Kindra
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Senior Director of Experience Development & Construction
- Patrick Maranzino
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Director of Shows
- Tom Salamon
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Producer
- Dan Haxel
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Director of Special Projects
- Josh Wright
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Editor & Post Production Manager
- Hunter Bermudez
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Branded Partnership Manager
- Ammagrace Chang
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Director of Retail
- Luli Dervisevic
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Photography
- Hope Glassel
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Show Production Manager
- Nora Gustuson
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VP, Merchandising
- Ariel Grun
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Project Manager Experience and Construction
- Keith Kovary
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Associate Merchant
- Emma Kraus
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Production Manager
- Kimberly LeDone
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Senior Director of Marketing
- Emily Levitt
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Facilities Manager
- Joe McGrath
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General Manager, CAMP Owned Brands
- Dave Parnes
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Chief Experience Officer
- Amanda Raposo
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Director of Experience
- Nicole Raposo
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SVP of Strategic Growth & Partnerships
- Nicole Sander
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Technology Coordinator
- Niko Searles
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Director of Product Management
- Rose Seyfried
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Sr. Manager, Product Development
- Kerrie Timmons
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Director of Partnerships
- Remi Zimmerman
